Send sms with brand name11/28/2023 ![]() Some countries require pre-registration, which means the customer has to provide information and sometimes additional documents, resulting in additional time before the Alphanumeric Sender ID can be used.These Alphanumeric Sender IDs are known as “ dynamic. In most supported countries, customers can instantly provision an Alphanumeric Sender ID.Please note, Alphanumeric Sender ID is not available in the US or Canada. As a result, they are up to 80% more likely to open the message.Īlphanumeric Sender IDs can help work around the common challenges to A2P messaging as a high throughput and low carrier filtering option. With Alphanumeric Sender IDs, recipients immediately recognize the sender and know the message is legitimate. If the sender is an international or unfamiliar number, the chance of the message being opened is next to none. Increased open rates: As cases of spam and fraud increase, being able to easily identify the sender is a key factor in whether recipients decide whether to open a message. ![]() Improved brand recognition: Because recipients see your name with every SMS sent, using a recognizable Alphanumeric Sender ID reinforces your branding. Once this process is completed, Twilio handles fluctuating telecom logic, regulations, and carrier-specific rules to ensure your A2P messages reach their destination. For every Alphanumeric Sender ID request, Twilio completes a rigorous due-diligence and registration process with the telecommunication carrier in that country. Higher message deliverability: In many countries, regulatory bodies are increasingly filtering illegitimate A2P SMS use cases to curb unwanted messaging. The example below shows how an Alphanumeric Sender ID ( AUTHMSG) would look in place of the standard number.īenefits of messaging with Alphanumeric Sender ID Using your pre-registered Alphanumeric Sender IDĪlphanumeric Sender ID allows you to send Twilio Programmable SMS messages to supported countries from a personalized sender ID (like a business or organization name), instead of your E.164 formatted Twilio Phone number.How to get a pre-registered Alphanumeric Sender ID.How to get a dynamic Alphanumeric Sender ID.Which Countries Support Alphanumeric Sender IDs?.Benefits of messaging with Alphanumeric Sender ID.Common use cases include marketing, mass alerts, verifications, and notifications. In addition to the wide use of SMS messaging for personal conversations (person-to-person, or P2P messaging), messaging by businesses (application-to-person, or A2P messaging) is exploding as one of the most widely used channels for business communication with customers.
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